Magazine content is available exclusively for TIME subscribers.Cinema: The Oscars
For the second year in a row, Hollywood had to let television take over the biggest event of the movie year—the Academy Awards. Dressed in their best, the cream of Hollywood glided up to the Pantages Theater in their Cadillacs and filed into their $12 seats, all the while meekly conscious of the ubiquitous eyes of the TV cameras and the 40 million or so home viewers. The big show itself was suitably glamorous, much like a 1930-style movie revue, and in some respects, all too typical of television.
The commercials for Oldsmobile, which paid $275,000...
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