PUBLIC RELATIONS: Meet the Press

Many a businessman blames newsmen for the bad press business often gets. Many a reporter puts the blame on businessmen. Who is right? Last week, William M. Pinkerton, an ex-newsman (Omaha World Record, Kansas City Star, etc.), now director of the Harvard News Office, put most of the blame on businessmen. Writing in the May issue of the Harvard Business Review, he argued that reporters can be trusted to get things right as long as businessmen tell them the facts.

To help business get a better press, Newsman Pinkerton drafted a few rules for businessmen to keep under the glass...