TIME Magazine content is available exclusively for TIME subscribers.

Current subscribers for full access. Not a TIME subscriber? .

CORPORATIONS: Atomic-Power Men

(See Cover)

The star appliance salesman in the U.S. is a blonde named Betty Furness. In her TV apartment, a kind of electrified Utopia, she shows the American housewife how wonderfully easy life can be—if she has the right gadgets. Fashionably dressed to look the way a housewife would like to look if she only had time, Betty crawls into bed to show off her electric blanket, washes clothes and dishes, plays How Dry I Am on her electric dryer, and peers into ovens—all without disturbing a lock of Her carefully curled hair....

Time.com on Digg

POWERED BY digg

For use in rail of Articles page or Section Fronts pages. Duplicate and change name as necesssary to distinguish.