MODERN LIVING: The Brick-Red Look

Said a West Coast clothier: "We're on the verge of the greatest revolution the men's clothing industry has ever felt." Revolution was not quite the word, since man's basic garb will still be a pair of pants and a coat. But change there is—a major change unthought of as little as five years ago. "

It began on the beaches and the golf courses, with multicolored blazers, vari-patterned shirts, brick-red slacks, Bermuda shorts, and hats and caps that looked as if they had been dug out of the tool chest of an old Stutz...