Magazine content is available exclusively for TIME subscribers.INDUSTRY: Faded Rainbow
What's wrong with color TV? General Electric's President Ralph J. Cordiner last week gave the answer: "If you have a color set, you've almost got to have an engineer living in the house."
As Cordiner and virtually every other U.S. electronics manufacturer are well aware, color TV has turned out to be the most resounding industrial flop of 1956. The year started with the rusty prediction of RCA's Chairman David Sarnoff that up to 1,500,000 color sets would be in operation by mid-1956. As of last week, not more than 75,000 color receivers were in use (there are about 40...
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