Magazine content is available exclusively for TIME subscribers.FOOD: The Inquisitive Yankee
"Go around asking a lot of damfool questions and taking chances. Only through curiosity can we discover opportunities, and only by gambling can we take advantage of them." This was the credo of Clarence Birdseye, an inquisitive, bright-eyed Yankee tinkerer. By asking questions and taking chances he revolutionized America's eating habits, made his name a household word, and founded a billion dollar industry.
One of the damfool questions Clarence Birdseye asked himself 40 winters ago when trading furs in the wilds of Labrador: Why did the fish and meats that he quick-froze taste better when thawed out than the...
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