Business: The Greeting Card King

JOYCE CLYDE HALL

ALMOST every U.S. businessman gives away some samples of his product, but few can match Joyce Clyde Hall, 68, founder and president of Hallmark greeting cards. Some time in the next few days. Hall will choose a Christmas card from this year's Hallmark line and send it to no fewer than 6,000 friends and acquaintances. He can afford it. Over the past 50 years, Hallmark has grown into the goliath of the greeting card business, producing 4,000,000 copies of 11,000 different cards each day for sale through 22,000 retailers in four...