As a copywriter may I thank you for your article on advertising, "The Visible Persuaders" [Oct. 12]. For ten years my family and relatives have been wondering what the hell I'm up to.
BOB DOOLITTLE New York City
Penetrating, valid and well written.
DAVID OGILVY Chairman
Ogilvy, Benson & Mather Inc. New York City
You refer to research as the "occult art of head-candling." This statement does not make it any easier to win acceptance among client and agency executives for a fact-based method of carrying on work long since accepted...