Letters: Oct. 19, 1962
The Persuaders
Sir:
As a copywriter may I thank you for your article on advertising, "The Visible Persuaders" [Oct. 12]. For ten years my family and relatives have been wondering what the hell I'm up to.
BOB DOOLITTLE New York City
Sir:
Penetrating, valid and well written.
DAVID OGILVY Chairman
Ogilvy, Benson & Mather Inc. New York City
Sir:
You refer to research as the "occult art of head-candling." This statement does not make it any easier to win acceptance among client and agency executives for a fact-based method of carrying on work long since accepted...
Email, Password or Region is incorrect
A required form parameter was missing.
The System is currently down. Please try again in a few minutes.
Email Address is invalid
Password is blank
Most Popular »
- Foo Fighters and Adele Win Big at Grammys
- Steve Jobs Will Receive Posthumous Grammy
- The Best and Worst of the 2012 Grammys
- 2012 Grammys Red Carpet: Six OMG Fashion Moments
- Deodorizing Denim: Scratch and Sniff Men's Jeans Debut in Canada
- It's Official: Linsanity Is for Real
- Why American Kids Are Brats
- The Beatles' Final Year
- Eat like an Italian
- Syrian Rebels Plot Their Next Moves: A TIME Exclusive
- The Upside Of Being An Introvert (And Why Extroverts Are Overrated)
- N. Dakota College Shaken by False Degrees
- Friends With Benefits
- Syrian Rebels Plot Their Next Moves: A TIME Exclusive
- Eat like an Italian
- No More Tears
- The Street Fighter
- Halftime and Hyperbole
- Playing Favorites
- Why Is Your Boss Moving to Brazil?




