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Aviation: Knuckling Under
Even Britain's Laborites and Tories, who rarely agree on anything these days, found themselves united last week in anger at the U.S. With strong British backing, most of the airlines flying the North Atlantic route had just raised economy round trip fares 5%and the U.S. had refused to go along. When Minister of Aviation Julian Amery rose in Commons and castigated the U.S. for "inciting American companies to break our law," he won cheers from both sides of the House. "This situation is unacceptable," said Amery, "and cannot be allowed to continue."
The situation did not last long. Despite the Kennedy Administration's brave talk and the Civil Aeronautics Board's bold sloganeering that the hike was "not in the public interest," the U.S. ignominiously retreated from its stand. Knuckling under to the British, it ordered Pan American and TWA to begin putting the higher fares into effect. The increase means that Atlantic air travelers70% of whom are Americanswill have to pay an additional $30 million this year* for air tickets.
Confusing Welter. The decision to back down came from the U.S. State Department, to which the worried CAB had turned for guidance. Both quickly drew the wrath of Washington Democrat Warren G. Magnuson and his Senate Commerce Committee, which summoned CAB Chairman Alan Boyd to account for the retreat. Boyd explained that though the CAB lacked the power to set international air fares, he had hoped to block the fare rise by winning away enough foreign lines to isolate the British. "In retrospect," he admitted, "you could say we were not smart."
The Senators agreed, but seemed in a mood to give quick approval to an Administration bill, sent to Congress last week, that would give the CAB specific authority to deal with international air fares. The American case was hampered by the fact that the two U.S. carriers (Pan Am and TWA) had not opposed the fare raise and that the CAB had not intervened until two weeks before it was to take effect. This is what brought on the charges of U.S. bad faith. Though clumsily handled, the U.S. case had merit in its main point that when many of the new jets are flying the Atlantic half empty, the way to attract more passengers is to lower fares.
Other airlines flying the North Atlantic, most of which are losing money, want simply to be able to collect more money from those who do fly. Actually, all the airlines make a play for the low fare trade, but do it through a confusing welter of promotional gimmicks such as special charter fares, discounts, 17-day excursions, family plans and group fares. More and more passengers take the cheaper way when they can, through such transparent devices as joining a "club" that does little more than qualify them for a bargain trip.
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