Talk about life imitating art. A new chain of American cafés—modeled on the kitchen in the U.S. sitcom Seinfeld
—just sells cereal. Cereality cafés have cabinets stuffed with 33 types, along with 34 toppings, from dried blueberries to praline coconut. Customers pay $4 a bowl, then choose and pour their own milk: soy, flavored, skim or whole. At the Tempe, Arizona, flagship "Cereologists"—pajama-clad servers—offer plain old cornflakes as well as such fancy concoctions as Devil Made Me Do It, which combines Cocoa Puffs and Lucky Charms with chocolate milk and malt balls. On Nov. 29, a Philadelphia outpost is set to open. The chain's slogan? "95% of people like cereal; 57% like sex. We have cereal."