Television: What Happened, Baby?

"Sarge, baby, you're a real swinger," cried Murray the K, hoisting his Beatle boots onto Sargent Shriver's walnut conference table. What was Murray the K doing in the office of the Director of the Office of Economic Opportunity? Well, he had an idea for reaching the U.S.'s more than a million school dropouts and unemployed kids with a TV program that would really grab them where they lived. Where they lived, said Murray, was with the Supremes and the Righteous Brothers and Cannibal and the Headhunters. And in between sets, Murray would...