Magazine content is available exclusively for TIME subscribers.Entertainment: The King of Intermissions
Munching, crunching and chewing away, through love scenes, naval battles and death on the barroom floor—that is the way California Entrepreneur Eugene Victor Klein likes to see his customers behave. Klein, 44, is chairman, president (salary: $156,000 a year) and chief stockholder of National General Corp., the second largest U.S theater chain.* By catering to and encouraging the moviegoers' need to nibble on popcorn, candy and anything else he can sell them in his 220 theaters, Klein in four years has brought National General from a $6,700,000 loss to a $3,030,000...
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