Magazine content is available exclusively for TIME subscribers.The Box Office: The Gross Is Greener
THE BOX OFFICE
THE SOUND OF MONEY the ads cry. Not the name of a new movie but 20th Century-Fox's way of boasting about big box-office news. Fox's wide-screen film The Sound of Music has turned out to be the most surprising financial success in decades.
The picture, based on the Rodgers and Hammerstein Broadway hit of 1959 and starring Julie Andrews, opened in March 1965. It has been playing on a reserved-seat-only basis in a mere 131 houses around the country, and in ten months it has grossed Fox $20 million. Salt Lake City...
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