Magazine content is available exclusively for TIME subscribers.The Administration: Great Salesmanship
THE ADMINISTRATION Great Salesmanship
Having 90% of the people respond favorably to one of his proposals is not enough for Lyndon Johnson. Last week, as the deadline came for signing up for the full benefits of the new medicare program, one of the widest and most successful canvassing drives in history had enrolled all but 10% of the 19 million eligible. But if one sheep be lost, would not Lyndon Johnson leave the flock to go in search of it? At the very last minute, he asked Congress to extend the initial deadline for enrollment by two months, until May 31,...
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