U.S. Business: Colors Are Fun

On Braniff International planes, women passengers have a particular problem: trying to pick clothes whose colors won't clash with the vivid hues of Braniff. Since last fall, in a major departure from the traditional white or silver commercial airlines, Braniff has been painting its jets any of seven assorted colors: lemon, beige, ocher, turquoise, orange, light and dark blue. Aircraft interiors are a kaleidoscope of orange, yellow, blue, brown, grey, red and green. Braniff hostesses wear uniforms that include lime topcoats, pink and yellow or pink and blue shift dresses and hyacinth culottes, all styled by Italian Couturier Emilio Pucci.

Rash of...