Newspapers: Stymied by Seniority

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There are big questions about the Sunday World Journal and Tribune too, but the afternoon World Journal is another matter. Even with all the handicaps brought on by the strike, even though the summer, which brings meager advertising to the most successful papers, is fast approaching, the World Journal's future seems bright. With its only competition the tabloid Post, there is obvious room for a second paper. And both Scripps-Howard and Hearst, who have merged their interests in the World Journal, have good reason for hanging on to a base in New York, which is the nation's center of communications and advertising. It would give them more than prestige; it would be a way of writing off the costs of some of their other papers which also have to maintain offices in the city.

The papers will all return, promised a subway and suburban railroad ad—"with the unions' permission, of course." But doubters were growing in number.