The Press: The Journal's Daily Dividend

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For all that, the Journal's weekly output of 15 to 20 leaders does vary in quality. Many of them, particularly the national roundups, suffer from a tendency to drown the reader in quotes and examples to prove a point, and the much-touted editing could well include some judicious cutting. "Often we go with a story we think should have been better," admits Cony. And as for subject matter, "All of us now feel that we didn't put enough emphasis on Viet Nam." They have certainly put enough emphasis on civil rights. "If we can help businessmen understand what is happening between Negroes and whites," says Cony, "we have done a worthwhile job." That, he adds, is the key behind all the leaders—to broaden Journal readers' minds, and to make them more effective businessmen in the process.