Television: Sep. 9, 1966

They're off and running in the 1966-67 ratings race with 28 premieres and a handful of holdovers from last season. The week's entries, plus some sports highlights and one-shot public affairs programs:

Wednesday, September 7

BATMAN (ABC, 7:30-8 p.m.).*Art Carney is first out of the gate as guest star, playing that robbin' hood, the Archer, in "Shoot a Crooked Arrow."

THE MONROES (ABC, 8-9 p.m.). Five orphaned youngsters, from six to 18, struggle to survive and establish a homestead in the Wyoming wilderness of the 1870s. Michael Anderson Jr. and Barbara Hershey head the doughty band.

THE MAN WHO NEVER WAS (ABC, 9-9:30 p.m.). In a new spy series, filmed entirely in Europe, Robert Lansing plays a U.S. secret agent and Dana Wynter takes the female lead.

THE FINE ART OF FOOTBALL WATCHING (ABC, 10-11 p.m.). Michigan State's Coach Duffy Daugherty explains his idea of how to watch football by concentrating on the two "deep backs" in an offensive backfield, on the theory that they are the tip-off to 90% of the action.

Thursday, September 8

WONDERFUL WORLD OF WHEELS (CBS, 7:30-8:30 p.m.). A car buff's special revs up with a gallery of antiques, roars into futuristic creations and scenes from some history-making races.

TARZAN (NBC, 7:30-8:30 p.m.). Ron Ely slips into the loincloth as Tarzan No. 15 in a new series.

STAR TREK (NBC, 8:30-9:30 p.m.). A cruiser-size rocket ship, called the U.S.S. Enterprise and captained by William Shatner, investigates new worlds and unimagined civilizations in deep space. First episode: "The Man Trap."

THE TAMMY GRIMES SHOW (ABC, 8:309 p.m.). A contemporary comedy series starring Tammy in beyond-the-fringe situations, with Dick Sargent and Hiram Sherman.

THAT GIRL (ABC, 9:30-10 p.m.). As an aspiring young actress, Marlo Thomas finds herself hilariously misunderstood by her boy friend, poor chap, who simply doesn't realize when an actress is living her part.

THE HERO (NBC, 9:30-10 p.m.). The foible-filled private life of a TV-western idol who's absolutely terrified of horses and allergic to sagebrush, featuring Richard Mulligan.

HAWK (ABC, 10-11 p.m.). Burt Reynolds plays a detective for New York's District Attorney; filmed in the city's eerie back alleys.

Friday, September 9

THE GREEN HORNET (ABC, 7:30-8 p.m.). The masked crime fighter and his ever-faithful Kato buzz into action against "The Silent Gun."

AMERICAN FOOTBALL LEAGUE (NBC, 7:3010 p.m.). The new Miami Dolphins make their debut against the New York Jets at the Orange Bowl in Miami.

TIME TUNNEL (ABC, 8-9 p.m.). Two scientists surmount the barriers of the past and future in an adventure series starring James Darren and Robert Colbert.

THE MILTON BERLE SHOW (ABC, 9-10 p.m.). Lucille Ball and Richard Harris are the first week's headliners.

Saturday. September 10

SPACE KIDETTES (NBC, 10:30-11 a.m.). A cartoon series of rocketing adventures.

COOL McCOOL (NBC, 11-11:30 a.m.). The sleuths are now after the kindergarten set with this cartoon series about a secret agent at war against international criminals.