Broadcasting: News, News, News

Friday, Sep. 22, 1967

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Those stations that attempt to do the all-news format justice have found it costly in dollars and effort. KYW General Manager Robert Whitney estimates that his beefed-up staff is "at least five times" the size of a regular radio news team. WCBS in New York has increased its news staff from 16 to 38, will add 15 more by Jan. 1. At Los Angeles' KABC-FM, news segments are updated every half-hour, rewritten completely at least twelve times a day. Nonetheless, the all-news format is paying off for some stations. Scanning the balance sheets after 2½ years of news-only operation, WAVA's Burgreen predicts that "within the next five years there will be stations like this in the top 20 markets across the country."

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