Magazine content is available exclusively for TIME subscribers.Japan: Honda's New Wheels
In the whizzy world of two-wheeled transportation, Honda Motors Co. of Japan has long since lapped the field. Honda's U.S. export models are the fastest selling numbers since the salad day of the Harley-Davidson. Its cycles take home most of the prizes in international racing. Its new, lightweight "Little Honda" motor bike sells like soy sauce in Japan, will be introduced in the U.S. next year at about $100. And now the world's largest motorcycle manufacturer is tooling up for a sharp turn into the international auto market.
This month Honda announces...
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