Jobs: A Good Man Is Hard to Find--So They Hire Women

A Good Man Is Hard to Find

—So They Hire Women

When the Fuller Brush Man rings once, look twice—he may well be a woman. After relying almost entirely on men for 60 years, Connecticut's Fuller Brush Co.—taking a tip from Avon Products—has hired 17,500 women this year, plans eventually to field 50,000, mostly part time. Throughout the country employers are turning more and more to women to fill jobs that they have never held before, or at least not since the World War II heyday of Rosie the Riveter.

In the past several months, women have gone to work...