NAVY: Advertising for Sailors

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Last week the Navy stepped up its recruiting goal to 13,000 men per month for the rest of this year, 15,000 per month in 1942. Object: to have 369,000 enlisted men in two-ocean service by next June 30.

The Navy gets no draftees, requires its regular volunteers to sign up for six-year hitches (longest Army tour for volunteers: four and one-half years). Despite this stiff requirement, the Navy is already doing very well, recruiting at the rate of 10,300 per month. To run this up to 15,000 it is expanding an experiment in small-town newspaper advertising for recruits. Test advertisements in Missouri, Iowa, Indiana doubled the monthly enlistment rate in those States, will soon appear in 13 more States (Nebraska, Kansas, Kentucky, Maryland, Virginia, West Virginia, North and South Carolina, Georgia, Florida, Alabama, Mississippi, Tennessee). But the basic appeal is still the same: see the world.