Magazine content is available exclusively for TIME subscribers.The Press: Oregonian Forges Ahead
An A.B.C. (Audit Bureau of Circulations) report made news last fortnight in the Pacific Northwest. The 91-year-old Portland Oregonian (a.m.) passed in daily circulation its rival the Journal (p.m.)—151,591 to 147,159.
During the early '30s the hard-fighting Journal held a nip-&-tuck lead over the Oregonian. In 1937, when chunky, agile-minded Edwin Palmer ("Ep") Hoyt took over, the Oregonian began a circulation march that in two years carried it to an 18,000 lead over the Journal. Then in 1939 the Journal bought the money-making News-Telegram for $525,000 and apparently clinched its lead with a solid...
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