The Press: Argentina's Voice

In the ornate Paz family crypt in Buenos Aires' comfortable La Recoleta cemetery, honors came thick last week to the late José Clemente Paz, founder of Argentina's La Prensa. The Argentine Government issued a special commemorative postage stamp. Nationwide collections were taken to erect a monument. U.S. Secretary of State Cordell Hull sent a laudatory cable, as did many another foreign notable. It was the 100th anniversary of the birth of Argentina's most famous journalist.

Although Don José has been dead for 30 years, the newspaper he founded 73 years ago has not changed much. La Prensa is THE Argentine newspaper, is one of the world's ten greatest papers.

Polish, Curiosity, Comics. A cross between the London Times and James Gordon Bennett's old New York Herald, La Prensa is unlike any other newspaper anywhere. In its fine old building the rooms are lofty and spiced with the odor of wax polish, long accumulated. Liveried flunkies pass memoranda and letters from floor to floor on an old pulley and string contraption. But high-speed hydraulic tubes whip copy one mile from the editorial room to one of the world's most modern printing plants—more than adequate to turn out La Prensa's 280,000 daily, 430,000 Sunday copies.

Argentines are minutely curious about the world. Although newsprint (from the U.S.) is scarce, La Prensa usually carries 32 columns of foreign news—more than any other paper in the world. Four years ago most was European—today New York or Washington has as many datelines as London.

La Prensa's front page is solid (save for a small box for important headlines) with classified ads. So, usually, are the following six pages—one reason the paper nets a million dollars or more annually. Lately La Prensa has made some concessions to modernity: it now carries two comic strips, occasional news pictures.

Deliveries, Duels, Discussions. La Prensa will not deliver the paper to a politician's office; he must have it sent to his home. It will not call for advertising copy. No local staffman has ever had a byline.

South American journalism is more hazardous than the North American brand. La Prensa's publisher and principal owner, Ezequiel Pedro Paz, Don José's son, has twice been challenged to a duel. Because he is a crack pistol shot, neither duel was fought. Now over 70, Don Ezequiel shows up at the paper punctually at 5 p.m. for the daily editorial conference with Editor-in-Chief Dr. Rodolfo N. Luque. Present also is his nephew and heir-apparent, handsome Alberto Gainza ("Tito") Paz, 43, father of eight and ex-Argentine open golf champion. Significantly, La Prensa's owner-publishers visit their editor-in-chief and not vice versa.