Magazine content is available exclusively for TIME subscribers.HOUSING: Big Steel Tries Prefabrication
The latest stout-heart to brave the business bogey of prefabricated housing is U.S. Steel Corp.'s dynamic, hardheaded president, Ben Fairless. Big Steel, which has never had any direct contact with the ultimate consumer, last week announced the purchase of a controlling interest in the Gunnison Housing Corp. of New Albany, Ind.
With this purchase went: 1) new conveyor-belted production methods which can produce a ready-to-assemble house in 25 minutes and will soon cut that time to 15 minutes; 2) a national dealer's organization; 3) the services of Gunnison Corp.'s kinetic, genial founder-president,...
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