Radio: Vic & Sade

Few home towns have been so profitably exploited as Bloomington, 111. (pop.: 32,868). Bloomington is the boyhood home of Paul Rhymer and the locale of his dearly beloved Vic and Sade (NBC, Mon. through Fri., 10:15-10:30 a.m., C.W.T.) —probably, the best, certainly one of the smallest soap operas on the U.S. air.

Some 7,000,000 radio fans would find life harder to bear without Vic and Sade. They would also find it difficult to explain why. It is a soap opera in which nothing much ever happens. But it is as American as doubletalk. Vic, a typical, unpretentious bookkeeper for a kitchenware company, and Sade, his natively bright, homebound wife, in eleven years have built themselves considerable prestige as symbols of U.S. small-town living.

They spend 15 minutes a day five times a week dramatizing the failure of the butcher to deliver the meat, the business of buying a Christmas present for the boss, the question of closed barbershops on Sunday, etc. They, plus their adopted son Russell, plus Uncle Fletcher, an absentminded, somewhat deaf, minutely anecdotal citizen, are the chief characters in the show. But the actors who play these four talk about an odd assortment of town characters who never appear.

They include Mr. Buller, Vic's business associate, who pulls his own teeth; R. J. Konk, founder of Vic's lodge, the Sacred Stars of the Milky Way; Ruthie Stem-bottom, a family friend; Godfrey Dimlok, who invented a bicycle that could say "mama"; the Brick Mush (Vic & Sade's favorite breakfast food) salesman, who cries almost all of the time; Bluetooth Johnson; Cora Bucksaddle; Ole Chinbunny; Rishigan Fishigan of Sishigan, Michigan; Smelly Clark, and others.

How Does He Do It? How these characters manage to convey reality to radio listeners is something of a mystery even to Author Rhymer. He does not know how he does it, and is inclined to give the credit to actors Bernardine Flynn, a fugitive from Eugene O'Neill's Strange Interlude, and Art Van Harvey, ex-grain broker, advertising man and vaudevillian, who have played Sade & Vic Gook from the beginning. Says Rhymer: "They could read aloud from the telephone directory and sound entertaining."

Now 38, Rhymer was once amazed at NBC because "you make me sound eccentric." He wrote his own autobiography for the publicity department: "The place of my birth was Fulton, 111. I tarried there a week. My family then moved to Bloomington, where I attended school for 14 years, at the end of which time I was a junior at Illinois Wesleyan University, wore wide pants and said 'hey, hey' conservatively on occasion.

"I have driven Yellow cabs in Chicago, sold magazines in Cicero, and dived off the highest tower at Lake Nokomis in Minneapolis. ... I have been in love three times, and playing the piano is my secret vice. Like George Ade and Harry S. New, I am a Sigma Chi. I have a Studebaker open job and an immense vocabulary. I have been writing stories very earnestly ever since I was in high school, and I shall probably continue to do so."