TIME Magazine content is available exclusively for TIME subscribers.

Current subscribers for full access. Not a TIME subscriber? .

FISCAL: War Loan V

The Fifth War Loan needed a shot in the arm. D-day had come and gone, spurring individuals to buy a vast swatch of E bonds. The B-29 raid on Japan sold several million dollars worth more, leading the Tokyo radio to explain that the U.S. bond drive was "one of the greatest swindles in American history." But now sales were lagging almost everywhere. So the Treasury Department razzle-dazzled a lukewarm public with more & more sex, sentiment and stunts:

¶ In Manhattan, Treasury Secretary Morgenthau, in distinguished company (see cut), cut a ribbon...

Time.com on Digg

POWERED BY digg

For use in rail of Articles page or Section Fronts pages. Duplicate and change name as necesssary to distinguish.