INDUSTRY: The Color Gamble
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For the booming TV industry, color is a great gamble, since no one knows how it will go over. Most experts see color as an addition to black & white TV, hope that both can survive side by side. But TV itself fooled everybody. The industry expected only a limited, upper-income market; instead, the biggest buyers were low-income families, who found a whole new field of cheap home entertainment.
The experts may be wrong again. In the last six months, the mere promise of color TV has upset the black & white TV market. If buyers snap up the first sets and continue to clamor for color, then manufacturers will not be able to go slow. Like it or not, TV makers will have to concentrate on color and hope that the fast changeover does not demoralize the industry.
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