Magazine content is available exclusively for TIME subscribers.AUTOS: Stripped-Down Entry
In the fight for the lower-priced car market, Studebaker Corp. this week rolled out a new entry, the Champion custom model. It is $78 cheaper than the company's previous lowest-price car, the Champion de luxe. Studebaker, which lopped $82 to $135 off its prices only six weeks ago, made the new cut by stripping the de luxe model of such items as arm rests, chrome and radiator ornament. (The new model put Studebaker in close price competition with the Big Three. At $1,519 (factory-delivered), the four-door Champion custom is still above the $1,450 Chevrolet and $1,471 Ford but below...
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