The Press: The Fair Lady of Milwaukee

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Green & Peach. The Journal, bound by old-fashioned ideas of editorial responsibility, bars syndicated columnists; it aims, says Editor Ferguson, to be able to be "responsible for every word in the paper" and to stand behind what it prints. For its national and international news, it relies on the wire services and the New York Times news service, has only two correspondents of its own outside Wisconsin (in Washington and New York).

The Journal drives home its position on such matters as segregation by its own example. On its society pages, it prints—as very few other papers do—pictures and stones about Negroes. The paper doesn't crusade in the manner of the St. Louis Post-Dispatch (TIME, Dec. 21). It aims to nip corruption before it gets a start, as it covers the city like a vacuum cleaner, picking up any small specks of dirt along with everything else. It also never forgets that it is a home-town daily. Cinemactors Pat O'Brien and Jack Carson are "Milwaukee movie stars." (But when Pianist Liberace, the "latest Mil-waukeean to hit the big time," triumphantly returned to the city, the Journal's critic roasted his playing.)

Readers get their entertainment from the Journal in one neat, lively package: the daily, four-page "Green Sheet," the paper's most popular feature, filled with comics, pictures, a crossword puzzle, bridge column, advice to the lovelorn, crisply written local profiles, etc. Across the "Green Sheet's" front page runs a trademark nonsense banner. Sample: EVER STOP TO THINK THAT YOU COULDN'T GET VERY FAR WITHOUT HOLES IN YOUR HEAD? For late news that misses its last edition, the Journal puts out a two-page "Peach Sheet" every afternoon, gives it away free all over the city.

Employees into Owners. For Grant, his crowning achievement is employee-ownership. The death of iute Nieman, who owned 55% of Journal stock, and that of his wife four months later, rocked the Journal. Mrs. Nieman's estate 1) set up a $1,400,000 fund for Nieman Fellowhips, which, for the past 16 years, has ent 193 newsmen to Harvard for a year's tudy; 2) gave the rest of her interest in he paper to Harvard to dispose of to the ;roup "most likely to carry out the ideals" of the Journal. Grant persuaded Harvard hat the employees. should get the Niemans' stock for $3,850,000.