Magazine content is available exclusively for TIME subscribers.SHOW BUSINESS: 10% of Everything
Most Americans have never heard of a huge and mysterious corporation called the Music Corp. of America. The mystery is intentional on the part of M.C.A.; it abhors publicity. Yet it is the nation's top talent agency in the publicity-loving world of entertainment, and is one of the most potent forces in determining what the U.S. sees on TV and movie screens—the General Motors of the entertainment world. Last week the Justice Department was investigating M.C.A. and its smaller rival. William Morris, which together reportedly control 80% of U.S. TV talent. The...
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