Magazine content is available exclusively for TIME subscribers.RETAIL TRADE,OIL: Pleasure-Domes with Parking
RETAIL TRADE
To the strains of piped music, splashing waterfalls and clanging cash registers, three of the handsomest and most advanced shopping centers in the U.S. opened for business last week.
¶ Three miles from downtown Baltimore, Maryland's Governor Theodore McKeldin axed the ribbon that opened Mondawmin (from the Indian name for corn field), a 46-acre, $15 million shopping center whose 47 stores, linked by graceful promenades on two levels, expect to gross $36 million in 1957.
¶ In suburban Virginia, five miles west of downtown Washington, hordes of first-day visitors flocked out...
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