Magazine content is available exclusively for TIME subscribers.SHOW BUSINESS: King of Giveaway
The fastest-rising figure in U.S. radio is Omaha's R. (for Robert) Todd Storz, 32, whose low estimate of listeners' intelligence is tempered only by his high regard for their cupidity. On the four Storz-owned stations in Omaha, New Orleans, Minneapolis and Kansas City, he has found that giveaways work even better for stations than they do for individual programs. Storz shovels out jackpots in a succession of quizzes, guessing games and treasure hunts that occasionally tie up traffic when the search is on. This cash-and-harry formula is so popular with listeners and advertisers that Storz in six years has...
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