Magazine content is available exclusively for TIME subscribers.The Press: Snob's Return
One day in 1950, after 14 years on the San Francisco Chronicle, Columnist Herb Caen strolled over to Hearst's Examiner, changed the name of his column (from "It's News to Me" to "Baghdad-by-the-Bay"), and nearly doubled his salary (to $30,000). Last week Columnist Caen announced gleefully that he was going back to his old paper—at his new price. The Chronicle's normally tight management not only agreed to match Caen's Hearst paycheck, now up to $38,000, but promised him a raise next year as well. Starting date: Jan. 15, when his present contract expires.
By hymning San Francisco's charms in suitably breezy...
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