Letters: Jul. 26, 1963

(3 of 3)

CHAPLAIN GILBERT KOLLIN National Jewish Welfare Board Ankara

Floating Process

Sir:

In your story [July 12] on increasing productivity in American industry, you refer to a major innovation at Pittsburgh Plate Glass in setting up a "float process" that will "double productive capacity by adding only 100 men to its current work force of 700."

This "float process" is the invention of Pilkington Bros. Ltd., at St. Helens, Lancashire, England, and they have licensed the Pittsburgh Plate Glass Company to use it.

COMMANDER EDWARD WHITEHEAD President

Schweppes (U.S.A.) Ltd. New York City

The Lollipop Crowd

Sir:

As mother of three children I am well aware of the children's market [June 13].

Advertising and display methods have turned shopping trips into shopping trials —a decision at every turn of the aisle.

This type of promotion is an unhealthy play on parent-child emotions. It is also an invasion of parental disciplinary rights, with the advertisement or display almost assuring the child of the item.

(MRS.) JOYCE W. SEWARD Southampton, Bermuda

Sir:

On a recent shopping trip, my two-year-old daughter Robin would not leave the supermarket until I had bought her Soaky. When we got home, my wife informed me that Robin had two full boxes of Matey (a competitor's product).

Madison Avenue certainly has its work cut out with such poor consumer loyalty. THEODORE LIFTMAN Canton, Mass.

Sir:

Believe me, if you say no long enough to those little ones, they really stop asking. Just try it—your children will be better off.

(MRS.) ENID TRAUT London, Ont.