THE CAMPAIGN: Pride of the Clan

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* Rosemary's misfortune has resulted in the major Kennedy philanthropy, which is the good fortune of the mentally retarded, and typically, an all-absorbing project of the entire clan: the Joseph P. Kennedy Jr. Foundation. Since its inception in 1948, the foundation has spent $13.5 million on a dozen homes and hospitals for the mentally retarded in Massachusetts, New York, Illinois and California. This year $10 million is being spent recruiting eminent doctors, psychologists and psychiatrists to work on a dramatic new research program. Bobby is the president but Sarge Shriver is the managing director of the foundation and each of the brothers and brothers-in-law is a member of the board, but the prime movers of the foundation come from the distaff side: Pat Lawford runs the West Coast operations, Eunice Shriver is in charge of the Midwest, and Jean Smith is responsible for the East Coast. Says Founder Joe Kennedy: "Everybody has a locality."

* Whose grandfather, Henry Cabot Lodge, defeated Honey Fitz by a scant 30,000 votes in a 1916 Senate race.

* Kennedy is one of the few candidates ever to turn down the requests of photographers for pictures of himself in church.