Magazine content is available exclusively for TIME subscribers.BUSINESS ABROAD: The Mail Order King
Into the West German mails this week went 3,500,000 copies of a 400-page catalogue that will set off a long-distance shopping spree in homes from Bremerhaven to Garmisch-Partenkirchen. The catalogue is the latest and fattest from Frankfurt's Neckermann Mail Order House, offers Germans 5,500 items at prices as much as 40% lower than those of competing retail stores. This year, for the first time, the orders (averaging nearly 40,000 a day) will pour into a massive new steel and concrete headquarters now being taken over by the expanding firm. Built for Neckermann...
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