Colleges: Getting Bigger & Richer

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These days a small college has to grow in order to survive. Last week this maxim was illustrated at two Mid western campuses:

> Lawrence College (1,180 students) in Appleton, Wis., will become Lawrence University next summer by absorbing tiny (152 women) Milwaukee-Downer College in Milwaukee. Downer aims to sell its 43-acre campus for $10 million to the bulging Milwaukee branch of the University of Wisconsin. Lawrence is already distinguished as a proving ground for university presidents: its own past heads include Brown's former president Henry Wriston, Harvard's president Nathan M. Pusey and Duke's president Douglas M. Knight. Now, as a small university, it hopes to accomplish far more than it could as a small college.

> St. Paul's Macalester College (1,600 students) got another sharp boost from its Most Unforgettable Character, Reader's Digest Founder-Publisher DeWitt Wallace, 73, who grew up on the campus while his Presbyterian father was president. In recent years Alumnus Wallace and his wife Lila have given Macalester $15 million; last week, as the college announced a ten-year drive for $32 million, the Wallaces offered to match dollars each year that the college raises $750,000, up to a total of $10 million over the ten years.