Magazine content is available exclusively for TIME subscribers.The Fair, Leisure: What Can The Matter Be?
THE FAIR
From start to finish, the New York World's Fair was planned for profit. Remembering the ocean of red ink that engulfed New York's 1939-40 World of Tomorrow, the World's Fair of 1964-65 Corp. schemed and ballyhooed to make sure that the billion-dollar bazaar would not only repay every last penny it cost, but also would even show a $99 million surplus. New York City hotels, stores and restaurants also counted confidently on record profits from hordes of tourists attracted by the extravaganza in Flushing Meadow. By last week, well into the...
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