Magazine content is available exclusively for TIME subscribers.The Press: Raw Competition
Journalism in much of Western Europe has long had a strong voyeur strain to it. Its girlie magazines outflesh their American counterparts and many general publications have large appetites for nudity and gamy gossip. Hoping to collar part of the European audience, Hugh Hefner has introduced Italian and German editions of Playboy. The mid-November debut of the Italian Playboy (circ. 350,000) posed a direct threat to Playmen (circ. 400,000), a home-grown imitation that has surpassed its American model in spice, if not in style, and has won a profitable niche for itself (TIME,...
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