Magazine content is available exclusively for TIME subscribers.Modern Living: The Green Wrist Mania
Suddenly the discreetly worded ads are popping up everywhere. Starkly simple copper bracelets, the pitchmen proclaim, are now being worn in the very best of circles. Jet setters, film stars, top athletes and even a few sober members of the upper bourgeoisie have taken to the fad. Why? Though the ads say nothing about it, to avoid the laws against false and misleading advertising claims, the beautiful people are convinced that the copper bangles* will miraculously alleviate the pain of a variety of ailments, ranging from arthritis to sciatica to chronic backache.
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