Magazine content is available exclusively for TIME subscribers.Religion: God on Radio
There's nothing like a big name to push the product. Whipping up some radio commercials for the Calavo Growers of California (avocados, mangoes, etc.), the advertising agency of N.W. Ayer/Jorgensen/MacDonald, Inc. reached all the way to the top to get an endorsement for Calavo's fruits. Sample from the script:
God: Eve! What are you eating? Eve: Oh, this? It's an apple. God: Eve, I told you . . . lay off the apples. Eve: Well, the snake said it was O.K. And besides, I was hungry . . . God: Eve, you may eat any of the Calavo fruits. But one more...
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