Magazine content is available exclusively for TIME subscribers.AUTOS: The Small Inherit a Shrunken Market
Car sales figures for early 1974 have made official a historic shift in the public's automotive tastes: for the first time in memory, standard-sized Chevrolets and Fords are no longer outselling every other make of car. They have finally lost their lead to the Chevy Vega and Nova, the Ford Pinto, the American Motors Gremlin and the Dodge Dart.
Through January and the first ten days of February, compact and subcompact cars as a group (including imports) captured more than half the market for the first time—53%, to be exact.
The trouble, from the...
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