Magazine content is available exclusively for TIME subscribers.Business & Finance: D out of B.B.D.&O.
Roy Sarles Durstine had already been a newspaperman, publicity man for the Bull Moose campaign and an advertising agent when he helped direct a campaign that raised $150,000,000 to aid U. S. soldiers. His helpers in that Wartime drive were a Buffalo charity man named Alex F. Osborn and Bruce Barton, who had once written advertising copy for Dr. Eliot's Five-Foot Shelf. In 1919 Durstine and Barton started an advertising agency, took in Osborn a few months later. Three harddriving, ambitious men, Barton, Durstine & Osborn turned the advertising business upside down during...
Email, Password or Region is incorrect
A required form parameter was missing.
The System is currently down. Please try again in a few minutes.
Email Address is invalid
Password is blank
Most Popular »
- JC Penney and Ellen, Lowe's and All-American Muslim: A Tale of Two Bigotries
- Four Ways the U.S. Could End Up at War with Iran Before the Election*
- The Art of Nazi Hunting: How Israel's Mossad Found Adolf Eichmann
- Top 10 Celebrity Restaurants
- Study: Zapping the Brain Boosts Memory
- College Endowments: Why Even Harvard Isn't As Rich As You Think
- Bradying: The Poor Man's Tebowing
- Pentagon Rules 'Shift' on Women in Combat
- Twimmolation Alert: Roland Martin Gets His Ascot in Hot Water at CNN
- House Pulls the Plug. Too Soon or Too Late?
- The Upside Of Being An Introvert (And Why Extroverts Are Overrated)
- The Brain: How The Brain Rewires Itself
- Egypt's NGO Crisis: How Will U.S. Aid Play in the Controversy?
- Why Is Your Boss Moving to Brazil?
- Friends With Benefits
- Seoul Searching
- New York City: 10 Things to Do
- Pentagon Rules 'Shift' on Women in Combat
- Haiti Papers Over the Past: The Rebranding of 'Baby Doc' Duvalier
- In Singapore, Finding Peace Among the Pain of Thaipusam
More News from Our Partners
Top Stories on TIME.com
Quotes of the Day »
