BOOKS: Mail-Order House
(2 of 2)
Printers' Ink has thus described the Book-of-the-Month Club: "An interesting advertising success story. . . . The selection committee, or Editorial Board, . . . in a way is a consumer jury that passes on the quality of [the] merchandise. . . . Circulation has to be constantly maintained. . . . This situation calls for a continual stream of advertising, which has now reached the cumulative total of $8,500,000. . . . Advertising is thus solely responsible for building and maintaining this business in a field in which it was deemed impossible to carry on a mailorder operation."
-Book-of-the-Month judges now number four: Critic Henry Seidel Canby, Novelists Dorothy Canfield Fisher and Christopher Morley, Editor William Allen White. President Scherman has no say in selections, but chooses the "dividend" books.
- « PREV PAGE
- 1
- 2
Most Popular »
- Sex, Please, We're British: London's Erotica Expo
- The Growing Backlash Against Overparenting
- The '00s: Goodbye (at Last) to the Decade From Hell
- How a California Judge Is Challenging Obama on Gay Rights
- Toilets
- Zhu Zhu Mania: Hamster Toys Are Ruling Christmas
- Obama's 'Mistakes': Way Too Early to Judge
- Woman Loses Benefits over Facebook Photo
- The Fall of Greg Craig, Obama's Top Lawyer
- East Antarctica, Long Stable, Is Now Losing Ice
- The Growing Backlash Against Overparenting
- Zhu Zhu Mania: Hamster Toys Are Ruling Christmas
- Toilets
- Obama's 'Mistakes': Way Too Early to Judge
- How a California Judge Is Challenging Obama on Gay Rights
- The '00s: Goodbye (at Last) to the Decade From Hell
- Sex, Please, We're British: London's Erotica Expo
- East Antarctica, Long Stable, Is Now Losing Ice
- Why Exercise Won't Make You Thin
- Will Private Equity Be the Next Meltdown?
Quotes of the Day »
Quotes of the Day »
RSS