Magazine content is available exclusively for TIME subscribers.Radio: Mosquito Network
Are YOU repellent? Yes? Then use Toujours Gai; it keeps the mosquitoes away. Remember, rub it in your delicate skin each evening as the sun goes down. Thank YOU.
This is a typical "commercial" on the Mosquito Network, a South Pacific branch of the Armed Forces Radio Service. U.S. Army doctors hope that the plug for Toujours Gai will lead G.I.s to use' their insect repellent, which not only smells bad but is also considered sissified by many fighting men.
The Mosquito Network consists of just five* of AFRS's 100 stations and 200 public-address systems now established, from Greenland to China. But its...
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