ADVERTISING: Odorous Sizzle

What's wrong with U.S. advertising? Most admen have turned a stony ear to outsiders who have grumbled that ads were too extreme, inane and misleading. But in Manhattan's Waldorf-Astoria last week, at the annual meeting of the American Association of Advertising Agencies, admen squirmed as an insider, in the simplified and exaggerated terms of an eye-catching ad, told them off. Said Miss Bernice Fitz-Gibbon, advertising director of Gimbels: advertising stinks.

A onetime reporter, Bernice Fitz-Gibbon switched to advertising when she found out that the advertising manager made more than the city editor,...