Magazine content is available exclusively for TIME subscribers.ADVERTISING: Textile Tempest
One of the ads, addressed to the "hip harness and bosom bolster business," heralded a wartime camouflage cloth impregnated by a top secret process with "a per- manent odor of hibiscus, hydrangea, and old rubber boots." It concluded: "If you want to achieve that careless look and avoid skater's steam, kill two birds with one stone by getting a camouflaged callipygian* camisole." Such lusty ballyhoo — for Springs Mills' "Springmaid" fabrics — startled readers of the high-necked New York Times. It drew stares from some readers of TIME, FORTUNE, This Week and...
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