In The Story of an Experiment, written by the editors on the occasion of our 25th anniversary (TIME, March 8, 1948), TIME said:
News is made not by "forces" or governments or classes, but by individual people. The world's movers and shakers, said [TIME'S original'] prospectus, are "something more than stage figures with a name. It is important to know what they drink. It is more important to know, to what gods they pray and what kind of fights they love." Stories told in flesh & blood terms would get into the readers' minds...