ADVERTISING: Beaver
In the ad world's current passion for eye patches and other attention-catchers, Manhattan Adman Frank Neuwirth hit upon a new one—a foot-long beard. He tried it in an ad for expensive ($7.50 to $20) Tiemaker Countess Mara Inc. (TIME, Dec. 2, 1946), and landed the store's account. In The New Yorker it was easily the ad of the week.
Most Popular »
- Israel vs. Hizballah: Drumbeats of War
- The Pentagon Prepares for a Missile Attack from 'Iran'
- No Churchgoing Christmas for the First Family
- Why Brittany Murphy Is Worth Remembering
- How Panera Bread Defies the Recession
- Has the Alleged Fort Hood Gunman's Imam Been Silenced?
- Sherlock Holmes: Impressive Abs, Unmemorable Action
- Obama, a Favorite Son, Will Perk Up Hawaii's Holidays
- Climate Change: How Fast Is the Earth Shifting?
- Mexico City's Revolutionary First: Gay Marriage
- No Churchgoing Christmas for the First Family
- Mexico City's Revolutionary First: Gay Marriage
- How Panera Bread Defies the Recession
- Holland's Plan to Tax Every Kilometer Driven
- Obama, a Favorite Son, Will Perk Up Hawaii's Holidays
- Avatar Arrives! Can James Cameron Be King Again?
- Junior Eurovision: Schoolyard Crushes with Glitter
- Mortgage Rates Inch Slightly Above 5%
- Super-Earth: Astronomers Find a Watery New Planet
- In Detroit, Kwame Kilpatrick's (Money) Troubles Continue
Top Stories on TIME.com
Quotes of the Day »
MARY BETH BURNS, U.S. tourist on Pope Benedict being knocked over by a spectator
RSS